YouTube breakdown
Truly done-for-you content that turns views into clients. You record once a month, we handle the strategy, scripting, editing, packaging, posting and follow-up. We even hold you accountable so you actually press record.
Personal breakdown built for:
Trusted by 50+ founders & creators
What's inside this breakdown
The exact YouTube playbook tailored to founder-led B2B SaaS — pixel-based website-visitor identification for sales & marketing teams (+ Retention.com for DTC ecom).
Every video title, hook, and funnel position — laid out week by week.
The four content lanes that map directly to RB2B's funnel.
Designed to convert YouTube viewers into qualified leads for RB2B.
A complete, ready-to-record script for the first video — exactly how we'd write it.
The full monthly production package, broken down deliverable-by-deliverable.
Why we built this for you
We decided to build out this MASSIVE package for you because we're pretty sure we can help you drive more leads via content — without you doing more work than you already do every morning.
YouTube has a steep learning curve, and it can be a bit of a grind to figure out.
I'm guessing you don't have heaps of extra time to figure it out from scratch — between running RB2B, Retention.com, ~6 employees, and writing the daily LinkedIn posts that already drive most of your inbound.
So, we can handle all that content work for you.
We're pretty sure we can guarantee you a sh*t ton of meetings and drive more leads for both RB2B and Retention.com.
This morning Adam, I was looking through what you've built and the obvious thing nobody seems to have flagged for you is this: you've got the single most enviable founder-led distribution engine in B2B SaaS — ~150K LinkedIn followers, daily posts, the cease-and-desist story that did 1,600 likes / 913 comments / 1,600 qualified leads, the radical-transparency P&L drops, the $0 → $200K MRR in 6 months for RB2B almost entirely off the back of that content. That's already happening for free. Meanwhile @retentiondotcom on YouTube — 215 videos, 1,470 subs, last upload ~1 year ago, branded as the company instead of you, top recent video doing 169 views. The personality-led handle (@RetentionAdam) doesn't even exist as a YouTube channel. And the lane is wide open — Clearbit/Breeze, Warmly, Apollo, even Lenny in the broader B2B-SaaS founder space — nobody is running an Adam-Robinson-style raw founder POV channel for identity resolution. Every single one of your viral LinkedIn posts (the P&L screenshots, the "here's what went wrong this quarter", the comparison posts, the bootstrapper-vs-VC takes) is a 5-8 min YouTube video waiting to be cut. The script is already written. You wrote it. Three months ago. We just need to put a camera on it.
Simply put, we want to help you turn the daily LinkedIn engine you already run into a personality-led YouTube channel that pulls leads into BOTH RB2B and Retention.com — without you writing a single extra script.
P.S. This entire doc breaks down exactly how we want to help you achieve that.
The next 12 weeks
The Adam Robinson origin-story video. Hits the founder/operator audience that already follows you on LinkedIn — and the algorithm pushes it to every other "bootstrapped SaaS" search.
Top of The FunnelLong-form version of the viral LinkedIn post. 1,600 likes / 1,600 qualified leads — now told on YouTube where it gets indexed forever. Doubles as a masterclass in founder-led marketing.
Top of The FunnelPure search intent — the exact phrase B2B SaaS buyers type when evaluating identity-resolution tools. Comparison videos were already your highest-performing format historically (Wunderkind 1.1K, Safe Opt 904).
Middle of The FunnelCase study of your best DTC outcome — real numbers, real dashboard, real CMO on camera. The Retention.com vs. Wunderkind video but with the customer doing the talking.
Bottom of The FunnelThe bootstrapper-vs-VC manifesto video. Hits the founder audience hard, gets reshared into every "indie hacker" / "bootstrapped SaaS" community, drives the highest comment-to-view ratio of any video on the channel.
Top of The FunnelTactical tear-down of how RB2B's free tier actually converts. The kind of operator-level content that gets clipped, screenshot, and reshared by every SaaS founder you've already been posting at on LinkedIn.
Middle of The FunnelRiding the post-cookie / post-pixel macro wave. High-search-intent topic where RB2B is genuinely category-defining. Positions you as THE technical authority on what's left to track.
Middle of The FunnelProduct-led-growth walkthrough using a real customer's RB2B account (with permission). Replaces the dead "Retention.com New Dashboard Experience" videos with the new flagship demo.
Bottom of The FunnelHybrid case study — Unbound's founder on camera, walking through the email-list growth, the abandonment-revenue lift, the actual P&L impact. Same trust signal as the Montana Knife one but for a different ecom vertical.
Bottom of The FunnelBehind-the-scenes ops video — how a 6-person team runs an $22M business. The kind of content that gets you onto Lenny's podcast, becomes the SaaStock keynote, and drives the long-tail "I want to work with that founder" inbound.
Middle of The FunnelPublisher / media case study — different vertical (publisher, not DTC), proves Retention.com works beyond ecom. Real interview, real dashboard, real numbers.
Bottom of The FunnelMeta-content video that shows your audience exactly how the system that drove RB2B to $200K MRR in 6 months actually works. Becomes the channel's "watch this first" pinned video and the closing-call asset for any sales call you're on.
Middle of The FunnelWhat clients are saying
Featured wins
I've been making videos for years and never had one hit numbers like this. Hampus and the team handle everything I don't want to think about so I can just show up and talk.— Simon Squibb
Hampus has been a game-changer. He sticks to deadlines, works fast, and most importantly, he just gets the brief. No endless edits, no wasted time. He's ambitious, driven, and reliable. I can't recommend him enough.— Scott Thomas
The biggest thing for me was finally having a real system instead of just guessing. Hampus took the whole content side off my plate and the results spoke for themselves.— Jonni Shreve
Real numbers
Direct messages, Fiverr reviews, raw screenshots. The kind of feedback you can't fake. Hover any card to zoom in.
Your strategy
This is the bucket nobody else can run. Take the LinkedIn content you're already posting daily — P&L transparency, the cease-and-desist story, $2M revenue per employee, "why I refused VC", the hard-quarter posts — and turn each into a long-form video. This is the bucket that gets you on Lenny's podcast, the SaaStock keynote stage, and the inbound from every founder thinking "I want what he has". It also pre-sells both RB2B and Retention.com without ever pitching them.
Hits the in-market B2B SaaS / sales / marketing buyer searching YouTube for "how to identify website visitors", "RB2B vs Clearbit", "first-party data after iOS17", "person-level pixel tracking". These are the highest-intent terms in the category and nobody owns them. Comparison videos historically were the channel's best performers (Wunderkind 1.1K views, Safe Opt 904 views) — proof the demand is there when you actually show up.
Hits the ecom CMO / growth ops buyer searching for "how to grow my email list", "Klaviyo plus identity resolution", "Wunderkind alternative", "abandonment revenue playbook". Lean on the Montana Knife Co (34.6x ROI, $2.5M incremental) and Unbound Merino (54x ROI) case studies. This is where Retention.com's existing customer proof becomes the differentiator.
Real interviews with Montana Knife, Unbound Merino, Tumble, StyleBlueprint — walking through the exact dashboards, the actual ROI numbers, what they had to set up internally to make it work. Bottom-of-funnel proof that pre-empts every "but does this really work for a brand my size" objection. Same playbook the Retention.com vs. Wunderkind video used — but with a real customer on camera instead of a slide deck.
Overall YouTube Strategy
Content bucket -> CTA midway through the video to download the lead magnet -> CTA to another related video if they don't opt in -> lead magnet captures email -> nurture sequence routes leads into the right product (RB2B for B2B SaaS, Retention.com for DTC) -> trial -> close.
Your Unique Lead Magnet
Most SaaS founders learn operating-model design after they've already raised money — which is exactly why the wrong defaults get baked in. This is the actual operating model we use to run RB2B + Retention.com together: real headcount allocation, real gross margin breakdown, real customer-acquisition cost ranges, real pricing decisions, and the exact P&L line items that let a 6-person team hit $2M revenue per employee. Built specifically for founders who are bootstrapped or thinking about bootstrapping, and want to see what the math actually looks like before they raise.
What's inside:
Bonus #2
We wrote the full script for the first video in the plan — hook, story, three teaching points, CTAs, the whole thing. Tap below to read it.
Video Title: How I Bootstrapped Retention.com To $22M ARR With 6 Employees Introduction: Clear Offer: This video is the full unedited breakdown of how Retention.com went from zero to $22M ARR with six people, 87% gross margins, and zero venture capital — and what I'd do differently if I were starting again today. Relate to Viewer: If you're a B2B or DTC founder who's looked at the VC-backed competitors in your space and thought "do I really need to raise to win this?" — this video is for you. Most of what you've been told about scaling SaaS is wrong if you're under $10M ARR. Social Proof: I'm Adam Robinson. I built Retention.com to $22M ARR with 6 employees, then launched RB2B in March 2024 which hit $200K MRR in 6 months — also bootstrapped. ~150K of you follow me on LinkedIn already and have been asking for a long-form breakdown. Open Loop: By the end of this video you'll know the exact three decisions that made the math work, the one mistake I made early that almost killed it, and the playbook I'm running RIGHT NOW at RB2B that you can copy this week. Quick Story: November 2019. I had a product that worked. Anonymous-visitor identification for ecom brands. The category leader at the time was charging enterprise prices, doing complicated implementations, and treating it like an "enterprise-only" capability. I had two choices. Raise $5M and try to out-enterprise them. Or charge $79 a month, self-serve, no contracts, and out-pricing them while building a brand that didn't feel like a vendor. I picked door number two. Not because I was smart — because I literally couldn't get a meeting with a venture capitalist who took me seriously at the time. Forced bootstrap. Best thing that ever happened to me. Five years later: $22M ARR, six employees, 87% gross margin, $2M revenue per employee. The forced constraint became the entire moat. Point 1: Pricing Decides Everything Else. Why this matters: Most SaaS founders pick a pricing model AFTER they build the product. That's backwards. Pricing decides whether you need a sales team, what kind of marketing works, how many employees you can afford, and whether you ever need to raise. What to focus on: For Retention.com I locked in $79/mo self-serve from day one. That decision meant: no enterprise sales reps, no SDR team, no demo calls for sub-$10K customers, content-led growth instead of outbound. Every operational choice flowed from that price point. A simple explanation: Pick your price first. Then build the org that can profitably serve customers at that price. Not the other way around. CTA to Lead Magnet (30% Through The Video): If you want the actual P&L breakdown — gross margin math, the spend categories, the headcount-per-million-ARR ratios — download the free Bootstrapped SaaS Operating Model in the description. Same one I use to run RB2B today. Point 2: Founder-Led Distribution Is The Only Marketing Channel That Scales At Your Stage. Why this matters: If you can't afford a CMO, can't afford an SDR team, and can't afford a $50K/mo PPC budget — you have exactly one distribution lever: your face, your story, posted consistently on the channel where your customers already are. What to focus on: For me that's LinkedIn. ~150K followers, daily posts, ~10% of which include a hard CTA. Drove RB2B from $0 to $200K MRR in 6 months. Zero ad spend. A simple explanation: Your customers don't trust your company. They trust YOU. Post like a person, daily, on the platform where they already are. That's it. Point 3: Radical Transparency Is The Cheat Code. Why this matters: Nobody else is doing it. Most founders are too scared to post real P&L. They post "we hit a new milestone" but never "we made these three mistakes that cost $X this quarter". The result: their content is forgettable. What to focus on: Every viral LinkedIn moment I've ever had came from posting the thing other founders would have hidden. The cease-and-desist letter. The bad quarter. The actual operating expense number. A simple explanation: Be the founder who shows the receipts. The audience that gathers around you is the audience that buys. CTA to Service (70% Through The Video): If you're a B2B SaaS team trying to identify the anonymous traffic hitting your site, RB2B has a forever-free plan — 150 company-level resolutions a month, no credit card. If you're a DTC ecom brand trying to grow your email list, Retention.com gives you 1,000 free identified contacts to start. Both links in the description.
If we worked together
You hit the record button once a month & never worry about content again.
We create a full long-term strategy that helps you make more sales.
4 professionally edited videos monthly.
4 professionally scripted videos.
We want 2 thumbnails per video in order to A/B test them.
12 short clips per month cut from your long-form videos — for YT Shorts, Reels, and TikTok.
2 unique lead magnets to attract potential customers.
16 emails each month (per lead magnet) to constantly provide value.
1 unique email sequence for new joiners on your email list.
All your videos & lead magnets posted on your behalf.
Past work
Example 1
Example 2
Example 3
Best way to know if you'll like working with us?
Process For The FREE Video
Hop on a call with me so we can prepare everything for you.
Just record the video & send us the footage & we'll take care of the rest!
We'll create a unique thumbnail that will guarantee clicks for your video.
We'll edit your video for maximum sales.
We'll optimize the video for sales & post it for you too.
Your video is live & all you had to do was press record.
P.S. Calendar is completely open for you, so book any time you like!
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Common questions
We start by mapping out a long-term YouTube strategy that's built around your audience and your sales goals. Once the direction is set, we create detailed scripts for your 4 monthly videos.
Each script is designed to:
Your role is simple: review the scripts, record once a month, and we take care of the rest — editing, publishing, and even the email nurture. The whole process is set up so your content consistently builds trust and brings in leads without you needing to micromanage.
At the end of the day, success comes down to one thing: quality inbound leads showing up for you.
We track that by looking at the strongest signals of inbound growth — views, watch time, engagement, and how many people are joining your email list and booking calls from the content.
When these metrics trend upward, your ideal clients are actually learning from your content. And if they're gaining value from free videos, they're much more likely to take the next step and invest in your paid service.
Most serious buyers do their homework before they ever reach out. They're checking your LinkedIn, your website, and — increasingly — your YouTube. A real channel becomes the place where they get to see how you think, decide whether they trust you, and pre-qualify themselves before the call.
So even if cold outreach or ads are already filling your pipeline, YouTube does two things on top:
You don't have to swap one for the other. Stack them.
No. We've helped clients close real money with channels that were close to zero. The key isn't subscriber count — it's whether the content is hitting the exact people who could actually buy from you.
A 300-subscriber channel built around a sharp niche and a real offer can outperform a 100K channel with no funnel behind it. Views you can't convert aren't worth chasing. We build the funnel first, then drive search-intent traffic into it.
If you're starting from 0, that's actually an advantage: no legacy audience to confuse, no old content to repackage. Clean slate, right strategy.
Almost everyone who's "tried YouTube" tried part of it. A few videos. No strategy. No funnel. No nurture. No consistency. Then they burnt out at month two and called it failed.
What we run is a full system: positioning, content lanes, scripting, packaging, editing, lead magnets, email sequences, and accountability so things actually ship. When all of those pieces fire together, the math changes — same effort, completely different result.
If your last attempt was a few videos thrown at the wall, this isn't the same thing.
That's exactly what we're here for. We handle the blank page so you never have to stare at one.
You get full, recording-ready scripts every month — hooks written, stories outlined, CTAs placed, even the on-screen prompts mapped out. Your only job is to show up, hit record, and read it in your own voice. Most clients do all 4 monthly videos in a single batch shoot once a month.
An editor cuts your footage. That's roughly 10% of what makes a YouTube channel actually drive leads.
We run the whole back-end: strategy → scripts → packaging → editing → SEO → posting → lead magnets → email nurture → accountability. A standalone editor leaves you holding 90% of the work that determines whether your content actually converts.
Three featured client wins above (Simon Squibb, Scott Thomas, Jonni Shreve) plus 50+ founders and creators across coaching, B2B, fitness, finance, and e-commerce. The "Wall of actual client results" section higher up shows the unfiltered receipts.
Once your video is submitted, we deliver all of the following within 1 week:
Note: we send all your scripts at once (unless you ask us not to) and work on all your videos in parallel. That's how we keep turnaround fast.
It'll be hard to find someone else who does all of this at the same success rate as us.
| HJ Creatives | Content Agency | YouTube Coach | Editor | Just You | |
|---|---|---|---|---|---|
| Audience Research for Better YT Content | ✓ | – | ✓ | ✕ | ✕ |
| Full Content Strategy for Maximum Sales | ✓ | – | ✓ | ✕ | ✕ |
| Ideate, Script, Edit & Package Videos for Profit | ✓ | ✓ | – | ✕ | ✕ |
| Email List Building & Nurturing | ✓ | ✕ | ✕ | ✕ | ✕ |
| Record Just Once A Month | ✓ | ✕ | ✕ | – | ✕ |
Book a 30-minute call. No pitch, no slides — just a real conversation about what YouTube could do for RB2B.